FOR IMMEDIATE RELEASE
November 16, 2018
DealSmash Signs Partnership Agreement With German Company Grunkauf
ISLAMABAD, PAKISTAN — DealSmash has signed a Memo of Understanding (MOU) with German company Grunkauf.
Grunkauf will be using DealSmash’s analytics platform and its technology for consumer data acquisition and consumer insights.
Grunkauf, which is a German word meaning “green shopping,” rewards consumers for buying organic products in Germany and Austria, enabling a green future. Grunkauf has a number of retailers and partners (including Deutsche Bahn, Expedia and Societe Generale Insurance) using its loyalty program.
DealSmash is a data analytics company using Artificial Intelligence (AI) to provide consumer insights to brands and retailers, while presenting shoppers with targeted offers and rewards on products based on their interests and buying patterns.
Speaking of the occasion, DealSmash CEO and Cofounder Ali Hasnain said, “this strategic partnership between DealSmash and Grunkauf will go a long way. DealSmash’s analytics platform and its consumer data acquisition expertise can help Grunkauf offer real value to its client retailers in the form of meaningful insights about the consumers buying behaviour. And I am excited about the benefits DealSmash can derive from Grunkauf based on its footprint in European retail market and a strong network of retailers and partners ”.